An unconventional shade for and unconventional time, Viva Magenta is a signal of strength, inclusivity and self expression.

Brave and fearless, Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. Rooted in nature descending from the red family and expressive of a new signal of strength and pure joy. Viva Magenta is a pulsating color whose exuberance promotes a joyous and optimistic celebration which is both powerful and empowering.  Be experimental and express yourself without restraint. Write a new narrative and make a standout statement with this year’s Color of the Year.