£399.00

Looking for incredible tech without needing a PhD to understand it? Say hello to this LG 50-inch LED TV. It’s simple to use, yet anything but basic. 4K Ultra HD with upscaling means you’ll get a razor-sharp image even if you’re watching an old western. This is topped up with a smart AI processor that adds even more detail, while HDR10 fills the picture with vivid, lifelike colour. And while the dialogue might be from another century, there’ll be no straining to hear the actors – the clever AI Sound tech is constantly tweaking things to make sure you’re getting the clearest audio. All this tech doesn’t make it hard to use though – voice controls let you switch it on and turn the volume up without even touching the remote. We want you to fully enjoy your new TV, so please be careful when unpacking itto avoid putting any pressure on the screen. There are a few different ways to get it out safely, so look for the instructions on the box. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.